In a strategic move that’s reshaping the WordPress ecosystem, Elementor, the market-leading website builder, acquired Strattic, a static WordPress hosting innovator. This acquisition marks a major step in Elementor’s evolution from a visual page builder into a full-stack WordPress solution, combining design, hosting, performance, and security.
In this article, we’ll explore why this acquisition matters, how it empowers WordPress users, and what it means for the future of WordPress hosting.
What Happened: Elementor + Strattic
The acquisition of Strattic, a business recognised for its static WordPress hosting technology intended to improve WordPress sites’ speed, security, and dependability, was announced by Elementor in June 2022. As part of its larger strategy to increase its hosting capabilities, Elementor integrated Strattic, especially for users who value low maintenance and performance.
The product was positioned as “Strattic by Elementor,” maintaining its branding while bringing it more in line with Elementor’s offerings, after the team from Strattic joined Elementor.
Why This Acquisition Matters
1- Performance Revolution for WordPress Hosting
raditional WordPress hosting relies on dynamic PHP and MySQL requests every time a page loads. This can slow sites down, especially under heavy traffic.
Strattic’s core innovation is static site generation, converting WordPress sites into static HTML that doesn’t need real-time server processing. Static sites served over a CDN (Content Delivery Network) load faster worldwide, improve uptime, and reduce server costs.
By integrating this with Elementor’s tools, users can build sites visually and deploy them instantly in a faster, more scalable format.
2- Improved Security and Stability
Web hosting security is a major concern for WordPress site owners. Dynamic WordPress environments are vulnerable to many common attacks, such as SQL injection, brute force attempts, and plugin exploits.
Static websites significantly reduce the attack surface because there’s no server-side environment to exploit. This means:
- Less risk of hacks
- Fewer updates needed
- Fewer compatibility issues
- More predictable performance
With Strattic’s static technologies now part of Elementor’s stack, WordPress creators get enhanced secure hosting by default, married with Elementor’s intuitive design interface.
3- All-in-One Builder + Hosting Experience
Before acquiring Strattic, Elementor already had a hosted solution called Elementor Hosted Websites (formerly Elementor Cloud), which lets users purchase hosting bundled with the Elementor Pro page builder.
But with Strattic’s technology integrated behind the scenes, Elementor is now moving toward a seamless end-to-end experience:
- Design in Elementor
- Deploy static WordPress content
- Host with built-in performance and security
This reduces reliance on separate hosting providers and minimizes technical complexity for users.
4- A Step Toward the Future of WordPress
About 40% of the internet is powered by WordPress, which creates millions of sites annually. Because of developer preferences and performance requirements, static site generation and headless architectures are becoming more and more popular.
By purchasing Strattic, Elementor establishes itself as a complete WordPress platform in addition to a leading page builder, effectively handling:
- Build
- Security
- Hosting
- Performance
- Deployment
This gives freelancers, agencies, online stores, and businesses a simpler, faster, and more efficient way to manage their WordPress presence.
What the WordPress Community Thinks
Reactions in the WordPress ecosystem reflect both excitement and curiosity:
- Many developers and creators see this as a step toward faster, more secure WordPress hosting without leaving the WordPress ecosystem.
- Some traditional hosting advocates note that Strattic’s static model isn’t a perfect fit for every dynamic site (like large WooCommerce stores), but it highlights a strong performance advantage.
- Enthusiasts also hope future integrations allow easier switching between dynamic and static versions based on need.
The WordPress community recognizes that this trend pushes the entire ecosystem to innovate faster.
How This Impacts Elementor Users
Here’s what users can expect:
⚡ Faster Page Loads
Static files served via CDN deliver content much faster, especially important for SEO and user experience.
🔒 Better Security
With fewer server dependencies, there’s less risk of typical WordPress vulnerabilities.
📈 Reduced Maintenance
Static delivery means fewer plugin conflicts, fewer updates, and less database overhead.
📱 Scalable for Any Traffic Level
Static sites handle heavy traffic spikes more gracefully than traditional WordPress hosting.
What About Dynamic WordPress Features?
One concern with static hosting is how features that depend on real-time processing, such as comments, search, forms, or eCommerce functions, will work.
Strattic and Elementor’s approach involves hybrid strategies:
- Serving static content by default
- Using APIs or selective dynamic features where required
This gives the best of both worlds: fast static pages plus essential dynamic site functions when needed.
Frequently Asked Questions (FAQs)
1: What exactly did Elementor acquire from Strattic?
Elementor acquired Strattic’s static WordPress hosting technology and team. This technology can convert WordPress sites into static HTML to improve performance and security.
2: Will my WordPress site still work normally after using Strattic?
Yes, visually editing works through WordPress. The static layer is a delivery optimization that makes live sites faster and more secure.
3: Is this part of Elementor Hosting?
Yes. The acquisition feeds into Elementor’s hosted offerings by strengthening performance and infrastructure.
4: Does static hosting replace traditional dynamic hosting?
Not entirely. Static hosting is ideal for most content-heavy sites. Dynamic features (like eCommerce) may still need selective processing. The goal is more flexible hosting options, not forcing one model for all.
5: Is Strattic still a separate product?
Initially yes, as “Strattic by Elementor,” but the technology is being integrated into Elementor’s broader platform.
Conclusion
The Elementor + Strattic acquisition represents a milestone in WordPress history, merging powerful visual design tools with cutting-edge hosting technology. It moves WordPress closer to the speed, security, and simplicity once dominated by static site generators, but without losing WordPress’s flexibility and content management ease.
